Thursday, April 16, 2015

Mark your calendars: To the Nines vintage dress sale is next week-end!!

We are beyond excited to show you all our collection of dresses from the 40s, 50s and 60s (with a few other gems mixed in). We host this event alongside our BFFs White Elephant, who also have a passion for collecting vintage.

This event is a must for all fashion lovers. The history and quality of these goods is outstanding, and the flare and fun of wearing vintage is remarkable. This event is designed to add some gems to your wardrobe, and the vintage just hangs so well next to your made-in-Canada favourites.

After all, we do think of the pieces our designers make as the vintage of tomorrow - wouldn't you agree?

To the Nines Vintage Dress Event:
1282 Wellington West location
Friday, April 24th: 4-8pm
Saturday, April 25th 10-6pm

Wednesday, April 15, 2015

Get To Know Your Shopgirll! This Week: Amber

Photo credit: Arden Wray


Amber started with us at the Ottawa shop, back when we only had 1 location (but a whole lotta dreams!) So she's been part of the Victoire fam going back as far as 2009. Want proof & also the chance to see a pic of Baby Amber? Here she is on the blog way back when. Now she heads up our Toronto shop with her partner-in-crime Kristina. Creative, funny, whipsmart and a #parttimemodel for our webstore, Amber literally has her hand in so many parts of the Victoire pie.

1. What is your zodiac sign? 
Gemini through and through AKA Two Face Betch ;)

2. What do you do at Victoire?
I'm tempted to say I do it all, but you should know that really we all do it all - every one of us at Victoire handle everything from back-end boring computer and inventory stuff to social media to making photoshoots happen to interactions with customers to merchandising the shops and crafting window displays. We are very multitalented capable women. (Toot toot goes my own horn.) Drawing on the chalkboard is my favourite task though. 

3. Which Beyonce video most accurately embodies your true nature? 
Oh, for sure Freakum Dress. "Ladies, when you been with your man for a long time, every now and then you gotta go in the back of that closet and pull out that freakum dress." Pretty sure this is the first song that made me a full-on Beyonce fan. I was like "She gets me."

4. Tell us something you have picked up from your Mom.
I picked up a lot of things from my Mom - really, who hasn't? But when I try to think of the most important thing I picked up from her, it all comes down to this feeling I have that I should never be afraid of learning new things and of trying to do something myself. My mom is the queen of ripping up carpets and refinishing furniture and doing electrical work (that sometimes results in dishwasher fires) on her own. Really, both my parents are super resourceful people and big time DIY-ers. (Mom, that means Do It Yourself.) I've watched both my parents change a lot over the years and it makes me endlessly proud of them and very excited for my own future at the same time. Getting older means learning new things and getting better at stuff and being wiser!

5. Describe your perfect day off. 
Well duh, I wake up and it's beautiful and sunny out and I'm beside the most handsome sweet bb angel (that I happen to be dating) and we ride our bikes to get coffee and then go for a swim and then eat some delicious food and have some drinks on our little balcony. Maybe a couple friends come over and we have a potluck dinner! But ultimately the day is full of the most chill vibes and hey, maybe I even get a package full of free beautiful clothing delivered to me.

6. You are doing the slow, dramatic walk down the stairs in your prom dress in a teen movie. What song is playing?
Mmm, this is a tough one (lol I wrote these questions), but I am going to have to go with this old Chaka Demus and Pliers song Murder She Wrote which you may remember from the Save the Last Dance soundtrack. 

7. If your look had a name, what would it be?
70's Turtleneck Mom AKA Jumpsuit Queen AKA Does That Rise Come Any Higher?

8. Recommend something to me! 
I seriously recommend getting some friends together and just trying out the most absurd, non-daytime, non-natural makeup looks while drinking a bottle of sparkling wine. This is the time to try red eyeshadow and the glamour fake lashes from Shoppers and maybe even something conceptual like drawing white circles on your eyelids. Anything goes! Kristina and I did this recently and it was so fun. You can go out after or just stay home and take pictures of your glorious selves!

Also, visit Vermont! It is really beautiful and not that far. America is old and so the buildings are that much more interesting. Vermont has a really strong support local vibe that results in all restaurants serving Vermont beer and cider and a lot of farm-to-table style eating.

Thanks for reading and check out our new Spring deliveries online and in store!

Monday, April 6, 2015

All Chilla, No 'Zilla Bridal event on Ossington

This Sunday, April 12th at 129 Ossington, Victoire Boutique & LoversLand present: The All Chilla, No 'Zilla Bridal Event on Ossington!

A day of easy breezy shopping on Ossington for both fashion forward and vintage loving brides where you can check off more than a couple items on your wedding to do list. Tie the knot with style and ease, and let us help you do it!

Victoire Boutique will be welcoming estate ring maven Heart Deco and her collection of vintage and antique wedding and engagement rings. 

Victoire will also be unveiling the first ever bridal collection from the much beloved Montreal designer Birds of North America! The made in Canada collection is inspired by 60's era dresses at prices that won't break your budget. See it here.

LoversLand will be offering 15% off front of house goods, excluding bridal and bridesmaids dresses. Pick up some special lingerie or bridal party gifts from a romantic dreamworld of a boutique! 

Enjoy the experience of being a bride without breaking the bank! Your wedding day will be filled with romance, charm, and all those special touches that make your day truly your own, all while supporting local and independent businesses on the Ossington strip.

Sunday, April 5, 2015


This necklace is GLORIOUS. And has my name all over it. The likelihood of you seeing it around my neck sometime soon is VERY HIGH.

Neal Folke necklace. 171$. Available at all 3 shops & online.

In fact,  all of Neal's new pieces are really speaking to me. Like these Lore rings (also available at all 3 shops, in silver & bronze). Formerly Carrier Pigeon, designer Lauren Neal recently re-branded her line to reflect it's evolution into something a little more sophisticated, modern & timeless. Kinda how we feel about our recent move to 209 Dalhousie St!

Reading through Lauren's site, I stopped at this - which made me know Neal is right at home at Victoire since we feel the exact same way. The things you buy and wear mean something - they shouldn't be trendy or disposable. Which is why we've always strived to have Victoire be a place for fashion with a bit of purpose. Clothes you can feel good about, that communicate your values, and that you know you'll continue to treasure for a long time. Basically I think Lauren Neal feels the same way about her line, Neal:

"I live my life with purpose, connecting deeply with the people, places, and things that mean most to me, and that includes everything from the outdoors to shopping thoughtfully to getting dressed each morning. I know you do, too. Whether you pile on your favorite pieces everyday or wear one right item at the right time, your wardrobe expresses something important and distinctive about you."

Wednesday, April 1, 2015

Liana Marie Birthstone necklaces

These new Liana Marie Birthstone necklaces have been my go-to suggestion for folks looking for special birthday gifts. They're 58$ a pop, and all totally unique!

Available at all 3 locations & online

Monday, March 30, 2015

Get to know your Shopgirl - this week: Katie!

Part 2 in our "Get to know your shopgirl" series (you can read Part 1 with Ainslie here!). This week is Katie! Katie co-owns Victoire with Regine. She lives in Ottawa and splits her time between raising two of the most adorable, rambunctious kids and TCB'ing (Taking Care of Business) at all 3 shops.
1. What is your zodiac sign? 
As Regine says, "obviously a Taurus!" [while making bull ears!]
2. What do you do at Victoire?
I like to imagine myself as a switch board operator. Instead of connecting phone calls, I am connecting aesthetics with moral values; designers and customers; my co-workers' ideas with projects they can apply their talents to; our neighbouring businesses with events we can co-host; customers and our dreamy clothes, etc. I also do a bunch of boring computer work.
3. Which Beyonce video most accurately embodies your true nature? 
I like to imagine Beyonce's Party video as my retirement plan! All your pals together, someone always has the next batch of margaritas on and it's financially a possibility to live like that...I pray life leads my future self there!
4. Mom-ism: what is something you have picked up from your Mom? 
My mom drove me insane growing up because she is always 100% herself in every situation -- no filter. She believes you should always be over-dressed (which often means she is hitting up Giant Tiger in her fur coat and a slip dress), if it's funny, you scream-laugh with joy, work hard all day so that later you can relax in the bath with a giant bowl of popcorn and a G&T (a splash of tonic is enough!). She refers to all girls as her dollies (my early feminist self hated this, but now I think it's so charming!) and gave Sonny (my infant son) a nickname already which is "Angel Baby!"  I am so glad now that I was raised by an eccentric woman. Now I let my kids see my madness always. I have picked up from my mom to not be 'beige' when you can be rainbow, sparkle or leopard print!
5. Describe your perfect day off. 
I'm laying in the heat of sunlight with a fucking fantastic book wearing a super cute outfit that I feel great in, my man is making an incredible lunch, I can hear my friends laughing while playing with my kids, I get a text from each shop saying they are packed with happy customers, and we have plans later to go to a Space Disco dance party (OBVIOUSLY).... I think I am likely in Palm Springs. 
6. You are doing the slow, dramatic walk down the stairs in your prom dress in a teen movie. What song is playing?
The Rolling Stones "She's Like a Rainbow" or Talking Heads "Psycho Killer," depending on if I am going out with my love or my rad girl gang!
7. Recommend something to me! (Book, movie, album, restaurant, etc.)
I just finished "We Tell Ourselves Stories in Order to Live" by Joan Didion and it was fantastic. I have all these post-it note quotes from it all over my house now. Combined with reading Miranda July's latest novel and Viv Albertine's autobiography, I love how all of these women produced great works while also parenting. I often feel like people ask if I feel changed now that I am a parent. No shit, I have changed! How boring would life be if I didn't keep changing? Change doesn't scare me; what scares me is the thought that parenting could suck all my brain power, leaving no creative/reflective energy behind. These books are beacons of hope, reminding me that you just need to keep being your curious/evolving self. Full disclosure: none of these books are actually about mothering or parenting per se, but I just made that connection since all of the writers are moms.
I would also recommend calling your grandma! If you don't have one that is alive, befriend an older woman around you. When you are talking about your life and sharing your thoughts, don't sugar coat it -- don't assume they can't handle it. I find these friendships give me great perspective. 

Saturday, March 28, 2015

Webstore Update!

We have been hustlin' hustlin' over here to make sure our webstore has exactly the stuff we have IN STORE. Luckily we have an array of lovely friends that don't mind us bugging them on the weekly to model for us. We love that we can reach you guys outside of the city and send you Victoire goods+love! If ever you have any questions about something online, feel free to e-mail us your question or give us a ring at one of our three locations. Here are some new pieces we have added to the shop!

*Free Shipping for orders over $150*

Eve Gravel Sailor Dress - $178 - Available at Dalhousie, Wellington and online
Samantha Pleet Wave Dress - $335 - available online and at Wellington

Samantha Pleet Park Romper - $419 - available online and at Wellington.

Eve Gravel Bill Dress - $210 - available at Dalhousie, Toronto and online.

Head over to to check out all of the updates!