Wednesday, February 25, 2015

A Modern Wedding Event For Vintage Loving Brides

On Thursday March 5th, Victoire Boutique will be welcoming local cake legend Auntie Loo, estate ring maven Heart Deco, and the magical Sparrow Floral Design, while unveiling the bridal collection of Montreal-based Birds of North America. A night not to be missed for all those seeking a wedding day filled with beauty, charm and individuality.

In anticipation of the 2015 wedding season, the celebration will be held from 4pm to 8pm at Victoire’s 1282 Wellington St. West shop. Grace Irving, owner of Heart Deco, will be in store to meet party-goers and answer questions about her selection of vintage and antique wedding and engagement rings. Auntie Loo's Amanda Lunan will provide cake samples, and an opportunity to discuss your fantasy wedding cake. Vanessa Madely of Sparrow Floral Design will be showcasing and selling beautiful floral arrangements, and booking consultations for the upcoming wedding season. Victoire will be selling the 60's-inspired bridal collection of very affordable and eye catching design from Birds of North America.

Too many brides find the mainstream "Bridal Industry" to be rigid, or exclusionary towards those who want a wedding day that reflects their own ethics, aesthetics and most importantly budget. This event has been designed to bring together four businesses that cater to the woman looking for extra romance, flare and those personal touches that make her day truly her own. You turn to your favourite local businesses for special occasions through out your year, why not include them in your wedding day too?!

For more information, visit Auntie Loo's website at or Victoire at Sparrow Floral Design can be found at and Heart Deco can be found at

 Can't wait to see you there!! xo

Saturday, February 21, 2015

Made by Livingston

New line in the shops & online, LIVINGSTON jewelry is handmade by Genevieve Flavelle. Genevieve began LIVINGSTON out the desire to make one of a kind playful statement making jewelry for herself and her friends. LIVINGSTON is inspired by colour, line, repeating patterns, and feminist ideals. Every piece is hand sculpted and painted. Genevieve is from Toronto and studied at the Nova Scotia College of Art and Design.

Tuesday, February 17, 2015

The Legend is Taking Over!

Valerie Dumaine has been one of our core designers since opening our first shop oh so many years ago. We have grown so much over the last 8+ years side by side, and always enjoy her design perspective, business mind and of course visiting her studio. Walls full of racks on racks on racks of gems from past seasons. It's so exciting to see all the pieces together telling a story not of a season, but of an entire career! The career of our favourite designer, the one who truly embodies our dream "Rock 'n' Roll tea party"!

We are bringing the thrill of seeing those racks in Valerie's studio lined with gems to the Dalhousie shop this Friday, February 20th through to Sunday, February 22nd. For all of you who have dresses haunting you from the past that you didn't scoop up, this is your time! And for those of you who have fallen in love more recently with Dumaine's creations, this is your chance to see the magnitude of awesome she has created over all these years! *And* we'll have a few pieces from Valerie's current Spring collection out as there's really no way you can miss this!
Valerie Dumaine Pop-up Shop
246 Dalhousie Street location only!
Friday, February 20th 11-8
Sunday, February 22nd 12-5
Saturday, February 21st 10-6

Friday, February 13, 2015

Save The Date: Valerie Dumaine Pop-Up!

Yes, yes, YAASSSSSS! We are teaming-up with our beloved Valerie Dumaine to do a Pop-Up shop with some of her past season favorites at extreme discount prices. You don't want to miss getting that perfect dress that you may have seen before but sadly let it go! So save the date: Friday, Febuary 20th to Sunday Febuary 22nd at the Dalhousie location only!! 

Bernadette Regular $199 on Sale $139!
Cole Regular $189 on Sale $80

Corbin Regular $179 on Sale $119
Panama Regular $195 on Sale $105

Regular $195 on sale $119

Fabi Regular $200  Sale $139

Wednesday, February 11, 2015

Call Your Girlfriends!

Pic by Remi Theriault for Herd

Your friends are the best and in all likelihood WAY more fun to shop with than your beau. So here is our Galentine's Day plan for you and your BFFs: Come on over to the West Wellington shop on Friday, February 13th between 11:00 a.m. - 8:00 p.m. and receive 50% off all clothing and shoes!!  This is a one day only sale, only at the West Wellington shop, and it is clearly not to be missed. It is our best sale of the year, and the lowest discount we'll be giving on these babies before packing them up, so call your girlfriends and shop 'til you drop!

Not sure what Galentine's Day is? Well, we can thank Amy Poehler for claiming February 13th as the day to love your gal pals in a loud and proud way! It's way more fun than Valentine's Day and we strongly suggest you celebrate it this year!

Galentine's Day Blow Out Sale: Feb 13th, from 11:00 a.m. - 8:00 p.m. at the West Wellington shop and select items online. 

Monday, February 9, 2015

Sweetheart dresses

Shown: Turca dress, $196 (Available at all 3 shops & online)

Sweet spring styles are starting to arrive, pals! We just received a fresh shipment of Birds of North America styles in the shop. If you have ever tried one of Hayley Gibson's dresses, you know how special they are, and this season's offerings are no exception.

Don't snooze on these babies, because once when they're gone, they're gone! Be sure to pop in and try on one of her new styles, and keep an eye on the webstore and our Instagram for when new styles arrive. Hope to see you soon! 

Monday, January 26, 2015

High Five!

Here's a special treat for ya! To finish off the month of January, we are having 5 days of 50% off 5 of our favourite designers! From today until Friday January 30th, Eve Gravel, Valerie Dumaine, Darling, Betina Lou and Dagg & Stacey are all 50% off the original price! You can snag a deal online or in store and don't forget we have the in store pick up option at checkout if you'd rather not bear the cold over the next few days!  
Eve Gravel Felipo Tunic Dress - reg. $194 now $68 - available at West, Toronto, and online.

Betina Lou Frida Blouse - Regular $140 now on sale for $70 - available at Dalhousie, Wellington and online. 
Darling Nala Dress - was $115, now $58 - available at Wellington and online.
Valerie Dumaine Sonora Dress in Ecdysis Print -was $199, now on sale for $100 - available at Wellington and online.
Dagg & Stacey Dempsey Dress - originally $220, now $110 - available at Dalhousie, Wellington and online.
Now go nuts, tell your friends, and then high five eachother for getting such great deals!