Monday, May 25, 2015

It's our 1 year anniversary on Ossington!


We're One!

You know us Victoire ladies like a party, and after this year on Ossington we have so much to celebrate! We were voted #3 best new fashion store in Toronto, got a great write-up in the Star, were included in an article on the Quebec fashion industry, and were listed as the #1 fashion store Instagram account to follow! 

We really couldn't be happier to be in Toronto so to celebrate we are throwing a Mermaid Palace themed party featuring the artistic stylings of real life mermaid herself Diana Lynn Vandermeulen.

Thursday May 28th
5 - 9 pm
129 Ossington

Drinks and snacks will be served, a seashell photobooth will be present, and party jams will be playing! Bring yourself and bring your friends! Can't wait to see you there. Xox

Friday, May 22, 2015

Get to know your Shopgirl! This week: Kristina!

Pic by Arden Wray

Kristina

Working with/shopping with/being friends with Kristina is one of life's unique pleasures. Anybody else who knows her will totally back me up on this. She's sharp as a tack, witty as heck, and wise beyond her years (even if much of that wisdom stems from Jane Fonda's Master Class or any episode of Ru-Paul's Drag Race). Her Snapchat's are pure art (I truly believe she is to Snapchat what Kim Kardashian is to selfies), and she has an encyclopedic knowledge of pop culture that I am forever in awe over. She's a special one, that Kristina.

1. What is your zodiac sign?


I'm a Leo/Gemini rising. That Gemini rising part really helps me understand myself better.
 
2. What do you do at Victoire?

I co-manage Victoire in Toronto with Amber. Before I moved to Toronto last year, I worked at the two Victoire shops in Ottawa. All the Victoire gals do one zillion different things around the shop to keep the machine going.  I dabble in a little bit of everything, from interacting with our designers and awesome customers, to event organization, to updating our web store, to the post office runs, to mopping the floors and takin' out the trash!
 
3. Which Beyonce video most embodies your true self? 

WHAT A QUESTION! I seriously struggled to answer this one, because like Beyonce, I am a complex woman. I mean, I kind of feel like the whole Visual Album personifies me. I think I might even feel a part of my soul lives inside the live performance/cover Beyonce did of Prince's Beautiful Ones at Glastonbury in 2011.  
 
4. Tell us something you picked up from your Mom.

A profound, unwavering love for cheese. We call our natural state of being a "cheese deficit." Life is cheese. Cheese is life. Gettin' cheesy wit it. I would also say that I picked up a love of art and appreciation of beautiful household objects from my mom. We love a good set of stemware or cutlery. 
 
5. Describe your perfect day off. 
 
I wake up, make my bed (look at me, being so productive already!), grab a coffee somewhere, meet up with a friend on our bikes, and either we head to a park or Toronto Island and read and chat and eat snacks and drink beers and nap and watch dogs play and chillax until the sun goes down. Then we'd light up some candles or have a bonfire and just chill some more. BUT I would also settle for reading a good magazine in a hammock, with a few breaks in between to make some iced tea and catch up episodes of some kinda hilarious TV show. Or a swim. I am boring. 
 
6. You are doing the slow dramatic walk down the stairs in your prom dress in a teen movie. What song is playing?

Raw Ramp by T. Rex. or Dear Miss Lonelyhearts by Thin Lizzy.  
 
7. If your look had a name, what would it be? 

Baby Margot. This imaginary person is who I thought Amber was telling me about one time when she was describing a style she wanted to try out. I kept hearing Baby Margot, and thinking to myself, "Hmm, yeah, probably a precocious, grumpy Parisian toddler who is known on the fashion blogs, or maybe it's an old vaudeville star. This makes sense." It turns out Amber was saying "Brigitte Bardot" the whole time. Anyway, Baby Margot is funny to me, and as much as I love clothes, I think trends and "Fashion" are funny.  I'm not sure I have a look. I'm not very rigid in my approach to fashion. JUST LIKE BABY MARGOT.
 
8. Recommend something to me! 

I recommend the application Evernote to keep track of all the things you want to read on the internet (who can keep up?). It's very handy. I also recommend watching the FKA Twigs music video for Glass and Patron if you want to see super badass dancing andvoguing, and awesome styling. It's very provocative and weirdly erotic though.... Not safe for work! I also recommend the Province Apothecary cleanser. This stuff feels so luxurious to massage into your skin and it keeps my pores happy. 

 
Thanks for reading this week's "Get to know your Shopgirl!" 

Wednesday, May 20, 2015

Big Turq

Really feeling these Turquoise & Lapis pieces from new line to the shop Sarah Mulder in a BIG way, har har. Sarah Mulder is made and designed in Vancouver B.C.

Lapis Estrelle earrings, 85$. Available at all 3 shops & online.
Turquoise Rider earrings, 85$. Available at all 3 shops & online.
Top necklace, Lyric Lapis (128$) and right necklace Rider Turquoise (68$). All availble at all 3 shops & online
Turquoise spiral earrings, 75$. Available at all 3 shops & online.

Tuesday, May 12, 2015

Party on North Dal!!



We are so very excited to celebrate our new shop at 209 Dalhousie. It is such a beautiful space and we are so very proud of it. Our newest baby!!!

A bonus to the fun is our good friends, Jess and Josie, will be celebrating the grand opening of their own space for goods shop! Many of you are already familiar with their business through their pop-up shop in our West Wellington space. There is even more to love in their space at 201 Dalhousie!

We will have Rosé, Pop-tarts and daisies to hand out for your hair! Spring is here, North Dal is lovely, and happiness is all around. Perfect time to party!

Facebook party invite here!

Monday, May 11, 2015

Hallmark Mom? Nah, let's celebrate REAL moms!


The pay is lousy, it take 20 years to know if you did a good job, the thank yous are rarely deep enough to reflect the sacrifices made, criticism is far too prevalent and worst of all: the mainstream seems to have a very narrow personality type to celebrate as "acceptable Mothers".

Here at Victoire we want none of that for us as mothers and for the mothers in our lives. Be flawed, show your true wild/crazy/barely functioning self to the moms around you and most importantly to your kids! Dance in the kitchen, veg out on the couch, dress any damn way you please and don't ever question that you are being the VERY best mom your family needs by doing so!

This Mother's Day we chose three icons who were truly themselves and made some pretty wicked tees with Toronto artist Emily Bitze. Wear them with pride and give them to others in honour of being anything but a "Hallmark Mom".

RoseannePeg BundyCher as Mrs. Flax!

Sunday, May 3, 2015

The Brunch Bunch!



The Brunch Bunch - ft. Victoire & Macarons et Madeleines! 








Sunday mornings in the summer months generally start off with a favourite strong coffee, or tea, a yummy (buttery) pastry, and some slow paced movements out of your apartment and into the sunshine. 

Well, this sunny morning at the Wellington West Victoire location we took care of one of those Sunday steps for all of our lovely shoppers, the buttery pastry!! It was just what the Sunday doctor ordered to put smiles on everyones faces. So thank you to those who joined us today to celebrate "Brunch Bunch"! Also thank you to our favourite patisserie Macarons et Madeleines (which is now by the way only a few blocks down from us, talk about temptation) for bringing a little piece of Paris to Ottawa. 





Merci merci!!

- The Victoire Ladies xo. 

Wednesday, April 22, 2015

Get to Know Your Shopgirl! This Week: Emily

Photo by Arden Wray


EMILY!

Emily is probably best described as the glue keeping this whole operation together. Emily joined our team at about the exact time we went from being a teeny tiny 2-woman show, to a multiple location outfit with a growing team and customer base. There don't seem to be any great analogies for a 3-person team (3rd wheel? AS IF. Only if that third wheel is like the 3rd wheel of a super bad-ass & decked out in rhinestones tricycle), but we thank the universe multiple times a week for completing our Katie & Reg duo into a much more efficient trio. 
 

1. What is your zodiac sign?
I'm a strong Leo. Yikes!
  
2. What do you do at Victoire?
Well to copy Ambie's answer I would totally agree that all of us have our hands in pockets all over Victoire. Whether it be selling pretty dresses, re-ordering killer styles, making the schedule, or posting a silly Instagram picture, we do it all. Every person at Victoire really adds their own spice in some way. But in actuality, I'm the Manager of the two Ottawa shops! Been reppin' here for almost five years!

3. Which Beyonce video most accurately embodies your true nature?
This question made me spiral into watching an evening of Beyonce. Not to say most of my evenings don't involve some Bey Bey but this question made me intensely watch her videos in a new way. So after MUCH research, I will have to say 7/11. There is always some sort of dance party on any given night I hang with my girls. Shaya, Ainslie and I have been on my coffee table a few times together breaking it down. For god's sakes, even our "Victoire Summit" ended in us recreating this video (after we were done with all the strategic planning, of course.) Somersaults 4ever.


4. Tell us something you have picked up from your Mom!
I have to brag and say I have a pretty amazing family!!! My Mom always remembers to laugh. We are the two in a room full of people cracking each other up and drinking boxed wine. She made me the sarcastic cat that I am. My parents are unconditionally supportive and that's something I hope I can be for my friends and family. And I am a hugger. Ask anyone about my Dad and they will tell you about Mr. Morreale's big bear hugs!

5. Describe your perfect day off.
My perfect day off would be to sleep in a little and wake up to the smell of delicious coffee that I would drink on my porch with my roomie. Then we would grab some of the others in the gang and head out on our bikes to picnic somewhere, preferably by water. After some afternoon ciders and mimosa's a nap would be in order... I would then attempt to coax someone into taking me for a motorcycle ride. I'd end the day by meeting back up at the Bytowne or Mayfair for a late movie. Best. 

6. You are doing the slow, dramatic walk down the stairs in your prom dress in a teen movie. What song is playing?
I think the song would be:  Brand New - Soco Amaretto Lime. One things is for sure though, I am definitely NOT wearing the horrendous J.Lo-like dress I actually wore to my prom...gulp!
Seriously, ask me about my prom dress next time you see me. Advice tip: be bold. But also be careful. Sometimes being cute and classic is the best way to go!

7. If your look had a name what would it be?
Katie once dubbed it "Double G" - meaning "Gotti Goth". A little mix of my Italian background with a hint of 90's teen angst pretty much sums it up.

8. Recommend something to me! 
Brutal honesty: I do very un-cool things outside of work most of the time. I LOVE a good movie but I have been doing nothing but watching Ted Talks about Dinosaurs and Nashville on Netflix. Yes, Nashville. After blowing through the Friday Night Lights series I just NEEDED more Connie Britton. 

After visiting the Elvis Honeymoon House in Palm Springs I became moderately obsessed with Elvis. I read "Elvis & Me" by Priscilla Presley and could hardly put it down. I can't decide what I believe or not from the book, it was so odd. I then lent it to my Mom who is also just as bewildered by weird celebrity lifestyles.

Thanks for reading this week's "Get to know your Shopgirl!" A reminder that our bi-annualTo the Nines Vintage Dress Event is this Friday & Saturday at the West Wellington location! Hope to see you there!